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Pacal Jewelry - Campaign Design
Project type
Brand Strategy, Campaign Design, Influencer & Celebrity Management, Production, Art Direction, Photoshooting, Media & Retail Strategy
Date
2022
Location
Istanbul
A campaign built to shape PACAL’s brand identity, defining the PACAL Woman through a compelling narrative and striking visuals. The tagline "P for PACAL" expanded into four personas—Play, Passion, Perception, and Poise—brought to life with a carefully curated selection of influencers and celebrities.
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